Pippa Murray founded Pip & Nut after struggling to find nutritious, great-tasting nut butter while training as an endurance athlete. Unsatisfied with highly processed supermarket options, she began making her own nut butter in her kitchen, focusing on simple ingredients and flavour. What started as a personal solution quickly attracted interest from friends, gyms, and local markets.

In the early years, the business grew slowly and deliberately. Pippa personally handled production, branding, and sales while testing demand at food markets and independent retailers. Securing shelf space required persistence, proof of repeat demand, and consistent product quality—key challenges for any early-stage FMCG brand.

As Pip & Nut gained traction, the company invested in scaling production and strengthening its brand identity. Listings with larger retailers marked a turning point, requiring tighter supply chain management, forecasting, and compliance. Expansion beyond nut butter into snack formats helped increase customer frequency and revenue stability.

Today, Pip & Nut is recognised as a modern UK food brand built on authenticity, product quality, and long-term brand building rather than rapid hype-driven growth.