Kathryn Parsons founded Decoded to make digital skills accessible to professionals without technical backgrounds. The flagship “Code in a Day” concept simplified learning and removed intimidation.

Decoded scaled rapidly through corporate training, focusing on measurable outcomes and relevance to business needs. Enterprise clients drove sustainable revenue growth.

The company expanded into data, AI, and digital transformation education as market demand evolved.

Decoded remains a strong example of UK ed-tech growth through clear positioning and execution.