UK Business Wall
Connie Nam
Astrid & Miyu* 2012
Featured UK Female Enterprenuership on UK Business Wall
Connie Nam
At A Glance
Company:Astrid & Miyu
Founded: 2012
Website: https://www.astridandmiyu.com
The Story
Connie Nam founded Astrid & Miyu from her flat, managing every aspect of the business herself. Early growth relied on community, storytelling, and direct customer engagement.
The brand positioned itself around self-expression and jewellery layering, resonating with younger consumers.
Expansion into physical retail strengthened brand presence and customer experience.
Astrid & Miyu evolved into a resilient omnichannel business through disciplined growth.